Elizabeth Santa Cruz is a powerhouse in the world of marketing, storytelling, and social impact - a visionary leader who has spent the past decade transforming how brands, nonprofits, and communities communicate, connect, and grow.

As the Owner of Oddly Creative Media and the Founder & CEO of the Arizona Nonprofit Awards (ANPA), Elizabeth is widely recognized as a subject matter expert in digital marketing, media production, and brand elevation. Her career has woven together the threads of philanthropy and storytelling, digital strategy and human-centered design.

Through the ANPA, Elizabeth has launched one of the most ambitious statewide initiatives supporting the nonprofit sector. She leads all aspects of strategy, outreach, and development - producing free video interviews with nonprofits across Arizona, establishing new pathways for visibility, and positioning ANPA’s annual celebration as both a recognition platform and a sustainable source of support for the organizations that strengthen our communities every day.​

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Whether Elizabeth is building statewide movements to uplift Arizona’s nonprofit sector or directing award-winning video campaigns that help secure life-changing grants, she is more than a marketer - she’s a mission amplifier. Her work empowers organizations to show up more boldly, speak more clearly, and engage more authentically in the spaces that matter most.

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But before ANPA, there was Oddly Creative Media. Elizabeth’s boutique creative agency specializing in video production, content strategy, and digital storytelling for purpose-driven brands and nonprofits. For over a decade, Oddly Creative has served as Elizabeth’s vehicle for bringing bold, strategic, and emotionally compelling narratives to life.

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From press releases and social media campaigns to full-scale video storytelling and branded multimedia content, Elizabeth has helped dozens of organizations clarify their voice, increase their visibility, and turn audience interest into long-term support. Her clients don’t just get content - they get a partner who understands how to blend strategy, heart, and results.​